In today’s interconnected world, social media has become more than just a tool for communication. It is a thriving global economy of its own, known simply as content creation.
Across platforms like Facebook, Instagram, TikTok, Twitter (X), Snapchat, and YouTube, content creators are building powerful digital empires, entertaining millions, and showcasing the multidimensional nature of life — from the serious to the comical.
Nigerians have carved out a unique space for themselves in this booming industry. Whether at home or abroad, their creativity, humour, and cultural pride have fuelled a vibrant content creation economy that continues to attract global attention.
Just as Nigeria’s entertainment industry, powered by Afrobeats and Nollywood, enjoys worldwide acclaim, the success of Nigerian content creators has become a natural extension of that global cultural footprint.
While names like Mark Angel, the latter-day queen of content Kiekie, Layi Wasabi, Brain Jotter, Priscilla Ojo, CKamo, Mc Mbaraka, Nons Miraj, Veekee James, Jarvis, and Peller, among many others, have become household names within Nigeria, there is also a growing wave of Nigerians making their mark beyond our borders.
These individuals proudly project their Nigerianness through diverse content formats.Call them the Nigerian diaspora content creators. They are spread across different parts of the world.
Armed with little more than mobile devices, relatable stories, and relentless creativity, they are entertaining, educating, and influencing audiences worldwide through social media.
Their content varies. From comedy skits that poke fun at cultural clashes to dance challenges, lifestyle vlogs, faith-based messages, and open conversations on identity, immigration, and social issues.
The Lure of cool money
For many Nigerians in the diaspora, content creation is not just about fun and entertainment, but a powerful way to represent culture and a sure pathway to financial freedom.
In a recent chat with some of Nigeria’s top content creators, popular YouTuber Steve Ndukwu, revealed just how much money is flowing in this space.
“Many young people are making serious money just by creating short, funny videos online,” Ndukwu explained. “What looks like ordinary comedy skits is actually big business. Some of these skit makers earn more in a month than bank workers. As long as your content is consistent and gets plenty of views, the brands and social media platforms like Facebook and YouTube will pay you.”
Broda Shaggi, known for his energetic street-inspired skits, also confirmed that content creation has become a real career. “This is something you can actually depend on as a job,” he said.
When asked about his own earnings, Shaggi hinted that he makes between $70,000 to $80,000 every month.
It doesn’t stop there. Mark Angel, one of Nigeria’s earliest YouTube sensations, shared that some creators can earn up to $300,000 (over ₦450 million) monthly.
He even admitted to losing $3.7 million in a bad investment, a clear evidence of how much money is in this industry.
Brain Jotter, another popular name in the space, put it bluntly: “This business can surprise you. One month, you make $200,000; the next month, it might be $10,000, and the month after, you hit $1 million.”
Why Diaspora Nigerians are winning
For many Nigerians living abroad, content creation provides an escape from job struggles or immigration hassles. It’s easy to start, requires little capital (just your phone), and if your content connects with people, you can go viral and start making money.
But it’s not all rosy. They still face challenges like visa issues, online trolls, social media algorithm changes, and the pressure to keep producing fresh, engaging content.
Here is a look at how some Nigerians in the diaspora are rising to fame and fortune through content creation:
Kenny Ojo, also known as Kehinde Ojo, is loved for his funny skits that connect with audiences at home and abroad. With over 680,000 followers on TikTok and more on Facebook, his comedy is now serious business. UK-based creators like Kenny often earn between 500 dollars and 3,000 dollars per brand post, depending on views and engagement.
Benny Omoedo: With 2.5 million Facebook followers and over 687,000 on TikTok, Benny Omokodo is one of the top names in couple-based skits. Though his exact income is not public, TikTok estimates show creators like him can earn 224 to 308 dollars monthly, not counting brand deals and sponsorships that bring in much more.
Ugo Eaglet and Jenny: Peter Ugochukwu Okafor and Chinelo Lawrencia Okafor, known as Ugo Eaglet and Jenny Slimzy, have over 3.1 million Facebook followers. Their mix of comedy and real-life stories keeps fans hooked.
Toyyib Adelodun: UK based Toyyib Adewale Adelodun shares motivational and mental health content with almost 500,000 TikTok followers and over 90,000 on Facebook. Digital coaches in this space often earn thousands from speaking engagements, product sales, and consultations.
Angela Nwosu, also known as the “Digital Ogbanje,” blends spiritual advice with relationship tips. With over 3 million Facebook followers and about 250,000 on Instagram, she sells spiritual products and offers private sessions.
Lady Omotara: Motara, or Omotara Akanni, creates lifestyle and informative content for her 540,000 Instagram followers. She has appeared in comedy skits and built a solid personal brand.
Oyinkansola Alabi: Oyinkan Alabi may have just 31,000 Facebook followers, but her real impact comes from emotional intelligence coaching. She trains business leaders, speaks at major events, and uses social media to support her work, proving that knowledge-based content also earns well.
Omodele Soyinka: Based in Australia, Omodele Soyinka uses her platform to guide women through healing and purpose. With over 24,000 followers on Facebook, she makes contents with her Australian husband, sharing relationship advice and inspirational contents.
Gloria Otikor has over 310,000 Facebook followers and creates educational and uplifting content. Her growing audience is proof that helpful and positive content still works—and can be profitable too.
Chisom Okeke – Known as Chichi by her fans, Chisom creates lifestyle videos about life as a Nigerian mum in Germany—from cooking African meals in a European kitchen to fashion and motherhood. With over 300,000 followers across Instagram and TikTok, she earns from sponsored posts, affiliate links, modeling gigs, and fashion or music promotions. A single ad can fetch her over 1,500 dollars.
Drea Okeke: Drea, with nearly 6 million TikTok followers, uses comedy to share Nigerian American experiences.
She also has 224,000 followers on Instagram and over 70,000 YouTube subscribers. Her content attracts top brands and agencies, earning her thousands of dollars.
Adeola Fayehun: Based in the US, Adeola is a journalist and satirist known for her YouTube show that breaks down African politics with humour. She makes money from YouTube ads, donations, and speaking events. She is widely respected as one of the top Nigerian political voices abroad.
Ifedayo Agoro: Based in Dallas, Ifedayo runs “Dang Girl,” a platform for Nigerian women focused on self-worth, relationships, and daily struggles. She connects through Facebook, Instagram, and her blog, earning from merchandise, coaching, and partnerships.
Steven Ndukwu – Steven is known for high-quality travel and real estate content across Africa and the Middle East. His 385,000 Facebook followers and clean YouTube visuals attract major tourism and real estate brands.
Tayo Aina: A former Uber driver, Tayo is based in Portugal. He creates deep documentary-style content about African entrepreneurship, lifestyle, and innovation. With 320,000 followers on Instagram and 268,000 on Facebook, his audience is global. His income comes from YouTube ads, brand sponsorships, and collaborations.
Serious business
Nigerians abroad are showing that whether you live in Lagos, London, New York, or Berlin, your phone and talent can change your life. For many, content creation is more than just fun. It is serious business!
